bitch, witch, murder girl
If a guy calls you princess in a condescending manner assert your newly appointed royal status and have him beheaded.
I’m sure this has been talked about before, but I just clicked on the link to an article about Ms. Marvel’s commercial success and ran into this beauty of a quote:
“While we don’t have any market research, the eyes don’t lie,” Alonso said in his interview. “If you go to conventions and comic book stores, more and more female readers are emerging. They are starved for content and looking for content they can relate to.”
You … don’t have any market research? You seriously don’t have any market research? What in the hell is this company doing? Consulting the great Oracle of Reddit on whether or not women read comics? Having Lewis LaRosa draw a disembowelment and calling in an expert in haruspication to inspect the entrails for what directions to take on their books, characters, and company?**
No. You eyeball conventions (which are always going to be a weird cross-section of those who can afford to go, and can always also be dismissed as possibly there for other things-the movies, the actors, etc.)
I mean, I realize it’s a bit counterintuitive to jump on particularly this quote concerning lack of market research when it’s ostensibly showing Alonso’s awareness of female fans, but when you see all of the ‘girls don’t read comic books’ attitude in shops (hilarious, considering that sometimes this comes from the same people who sell me comics every. single. week), and the “can’t do it; maybe wouldn’t be prudent yet’ talk from Feige concerning a female-headed MCU film, a lot of the talk is based around uncertainty concerning the market, a deliberately fostered and maintained uncertainty.
The thing is, the response to a recognition of female interest is largely to create a set of ‘girl comics,’ a set of what? 6 female-headed individual titles which are awesome, and shouldn’t be discounted in any way for being awesome. But sometimes, it feels a bit like shopping in the pink aisle when there’s such hostile content and attitudes in the books and from the creators of other books not marked out as ‘for the ladieeeees’, and when those creators and fans literally respond with critiques of sexism in their product to the effect of ‘well then don’t buy it, go read ‘your books, you know the ones, like Ms. Marvel or Black Widow if it bothers you, what more do you want?’
Since obviously basic decency and treating half of humanity with respect and dignity isn’t enough of a motivator, I wonder if the profit motive would be, which is why I find the curious lack of market research fascinating and telling. I can’t really see a lot of economic reasons why Marvel wouldn’t have any market data on the gender breakdown of their (paying) readership. I can think of a lot of ideological and structural reasons why they might resist it.
(Of course, the availability of *cough) digital copies and the tendency of readers, particularly readers who feel marginalized by the producers of the media they consume to find ways not to financially support those producers, would distort that market research somewhat due to the workarounds disgruntled female readers implement to avoid supporting companies they’re angry with, as well as the effect of the sexism of the medium on the readership itself, run the risk of creating the illusion of a self-fulfilling prophecy of an absence of a (visible) female readership.
**It’s all beginning to make so much more sense
destroy the idea that romantic love is the ultimate goal and replace it with accepting your faults and loving yourself for who you are
My older cat got sick of my kitten trying to play with him so he pinned him down and licked him until he fell asleep